The Mechanics, Miracles & Rewards of Making Books

In a manufacturing environment your attention is geared toward the mechanics of things — how things work, how things are built, etc. You immerse yourself in production details, instructions, quality assurance, and various other expectations to be met. You may often overlook the fact that the work we do can truly make a difference in the world. So it’s good for ‘makers’ to get an eye-opener, a chance to see the end result — where these books go once they are ‘out the door.’

Samaritan’s Purse is a nondenominational evangelical Christian International Relief Organization that goes to the aid of the world’s poor, sick, and suffering — providing food, medicine, and other assistance. Their mission is to promote the Gospel of the Lord Jesus Christ. They have twenty-one ministry projects all over the world, one of which is Operation Christmas Child (OCC).

Through Operation Christmas Child anyone can send a “shoebox” of wonderful gifts to a needy child anywhere in the world. Along with the shoebox full of toys and other items, the child receives The Greatest Gift, a colorful book (manufactured at WORZALLA!) that teaches the Gospel in the child’s native language.

shoebox distribution at Mulunguzi Dam in Zomba, Malawi

shoebox distribution at Mulunguzi Dam in Zomba, Malawi

Samaritan’s Purse also offers a teaching series called The Greatest Journey in 65 languages. WORZALLA has manufactured The Leader Guide and Student Guide books and the New Testament Bible for the series in nine languages to date — including English, French, Dutch, Spanish, Creole, Tagalog, Swahili, Portuguese, and Cebuano.

Samaritan’s Purse recently gave an opportunity of a lifetime to WORZALLA Customer Service Representative Sheila Jasenovsky. Sheila was invited to join them on an Operation Christmas Child Dominican Republic Vision Partner trip.

Sheila was part of a small group of volunteers who went to four distribution sites in the city of Puerto Plata, broke open cartons, sorted more than 500 shoeboxes by age and gender, and put into the hands of every grateful child a copy of The Greatest Gift.

“The shoebox gifts were a special treat for the children,” Sheila commented, “but it was eye-opening to see how it wasn’t the toys but the literature that has the biggest impact and will leave a lasting impression.”

SheilaSamsPurseTrip2016

Two girls showing their OCC shoebox gifts to Sheila Jasenovsky (WORZALLA Customer Service Representative) at a church in Puerto Plata, Dominican Republic, January 2016

“The most memorable part of my trip was having a young mother grab my arm as she prayed in Spanish. While I didn’t understand what she was saying, I did note that she said ‘Gracias’ at least twenty times in the two minutes she prayed over me. I knew what OCC was doing was a miracle for these children and their families,” Sheila stated. “The sense of pride is indescribable, knowing that books manufactured at WORZALLA are reaching these people.”

The take-away from such an extraordinary experience is seeing personally where our finished product ends up; how it is packaged, received in-country, organized, and distributed. There are some complicated skid builds involved with preparing to ship product for Samaritan’s Purse, and Sheila now has a clearer understanding of how the products work together, and how to pack the components to aid in distribution.

It’s always valuable to have an opportunity to learn more about our customers, their books, and the impact these books have on the world. Through our partnership with Samaritan’s Purse we at WORZALLA have been given a tiny, tiny role in the making of miracles.

 

 

Hot Book Trends — Adult Coloring Books

Lost Ocean

A surprising product is leading the bestseller lists these days. Coloring books for adults have appeared regularly on the Publishers Weekly Bestseller Lists over the past several months.

Click here to view a CBS This Morning segment about this phenomenon.

It’s interesting to note the increase in popularity of these coloring books since that story aired in September 2015. The PW Trade Paperback Bestsellers List in the week of December 14, 2015, peaked with twelve of the twenty-five spots being held by adult coloring books!

Lost Ocean: An Inky Adventure and Coloring Book by Johanna Basford (Penguin Books) led the way at the #1 spot. Coloring book titles took the next four rankings, plus seven more to boot.

The beautiful illustrations in Johanna Basford’s titles catapult her to the top of the line in high end adult coloring books. Her amazing ink drawings are detailed and whimsical — and they invite you to join  her in a collaboration to complete the picture with the colors you choose. Poof! You’re an artist. It’s very gratifying.

Coloring has been a great pastime for kids for as long as we can remember. Did you enjoy coloring as a child? Have you ever taken some time to color with your children? If so, then you know it is a great way to relax and bring down the energy level in a child through calm, creative fun.

Health professionals are now singing the praises of coloring books for adults as a therapeutic activity for patients of all ages, as well as caregivers. Coloring clubs are popping up all over the country, as friends share time together while doing this incredibly calming, companionable activity.

Publishers have saturated the market with many themes tied to pop culture, patterns, nature, faith, holidays, blockbusters, and more.

Is this a lasting trend . . . or a passing fad?

Well, kids have always enjoyed coloring — it’s not trendy, it’s tried and true. Maybe adults can ‘take a page’ from that.

Books Make Great Decorations

At WORZALLA we can’t think of a better way to decorate than to show off the beautiful, creative and entertaining books our customers publish for the holiday season. And, being the printer of choice for high profile, award-winning books, there is no shortage of amazing product to work with as we get our jingle on!

Polar Express Lobby Display

The WORZALLA lobby is transformed by our tribute to the 30th Anniversary Edition of Polar Express by Chris Van Allsburg (Houghton Mifflin Harcourt). Our display window features a blow-up of the gorgeous illustration depicting Santa presenting the first gift of Christmas.

Polar Ex Reception Desk

Our reception desk has climbed aboard the mysterious Polar Express for a ride through the holidays. These stunning images beg to be touched and draw you into this classic Christmas story.

Holiday Baking Lobby Display

Our Holiday Baking display showcases a variety of cookbooks and ‘cookie-related’ books. Featured is The Nerdy Nummies Cookbook by YouTube sensation Rosanna Pansino (Atria Books, an imprint of Simon & Schuster). Other titles include An Old-Fashioned Christmas by Ellen Stimson (The Countryman Press, a div. of W.W. Norton & Co.), Cake Pops Holidays by Bakerella (Chronicle Books), Family Fun’s Cookies for Christmas by the editors of Family Fun Magazine, Snowball Soup by Mercer Mayer (HarperCollins), Reindeer Crunch by Kristi Johnson (Capstone Press), Cookie Angel by Bethany Roberts (Henry Holt), Deco Cakes Swiss Rolls for Every Occasion by Junko (Vertical, Inc.), and ‘Twas the Night Before Christmas on Sesame Street (Sourcebooks Jabberwocky). After all, what cookie tribute would be complete without a Cookie Monster?